In-Person Active Recruiting
Invitation is #1
o Peer-to-peer invitation cards Download our new Invitation Cards, distributed at Roundtable!
o Offer an incentive for youth to recruit other youth
o Two weeks "no obligation"
Boy Talks in the Schools
o Cubmaster & Den Leaders
o Target the afternoon of an openhouse, if possible
o Bring Pinewood Derby cars
o Have a giveaway pencil, sticker or other small item
o Handout for parents
o Check out this script for Boy Talks
Cards to the School Secretary
o Make sure the school secretary has your card, or recruiting cards
School Open House
o Get permission for a table; bring flyers and apps.
o Sell the "after sports" and "two-week no obligation trial"
Run an Event
o Do a public event for kids
o Campfire, hike, water rockets, bike rodeo, paper airplane competition
Uniforms in School
o On Den meeting day, have Scouts wear their uniforms (if allowed by school dress code).
o Send them with invitation cards
At Sporting Events
o Toward the end of soccer season in October, go to a game and approach parents with a flyer or invitation card.
o Do this again after baseball
Other school events
o Festivals, holiday fairs
Community fall festivals
o Have a table at fall festivals
o Help to run an activity, maybe bring the Pinewood track
Passive Recruiting and Advertising
What, when, who, how & where!
o Public bulletin boards
o Businesses: Banks, hardware stores
o Post in schools, if allowed. Make sure to get permission from the SAU and/or principal first!
o Wire Join Cub Scout signs
o Larger intersection signs
Flyers in Schools
o DWC will print for you
o Get approved at the SAU office
o Ideal to be sent home in a "Friday Folder." Get counts from school secretary
o Print extras to hand out at boy talks
Using a PDF of your flyer, send out to appropriate email lists in your community.
o Your own list, asking all families to send out your flyer to their family, friends and networks, and to post at work.
o Town email lists
o Church lists
o Chartering org's list
Make a JPG graphic of your poster and post it to Facebook. Make sure you include your contact information in the post. Your unit doesn't have a Facebook page? You should. Learn how here.
Free Social Media
o Post frequently
o Ask friends to share with their family & friends — widening who sees it
o Post a message on local FB pages: Rec Department, PTO, youth sports, churches, school sites (if they'll let you), on the Troop's site, your chartering organization's page, etc.
o Pictures found on Google Images, BSA National marketing tools
Paid Social Media
o Watch this video on advertising.
o A note about pictures on Facebook Advertising
o Create a page for your unit if you haven't already
o "Boost" your ad
o Target it by Zip Code
o Advanced: Target by age (parents 24-40)
o Let the local papers know that your pack is starting up again for the fall, when you'll be doing your first meeting, and who to contact for more information.
5 new Cub Scout recruiting tools that will help you grow your pack
7 Cub Scout Recruitment Ideas
Top 10 Proven Ways of Finding New Cub Scouts
Planning a Recruitment Night/Open House